AI Driven Diabetes Care case study
Bajaj Finserv Health’s Wellness Program is designed to support individuals in maintaining and improving their health through preventive care, lifestyle management, and accessible healthcare resources. One of their program includes easing health for diabetes care management.
25 million Indians are prediabetic.
25 million Indians are prediabetic.
India is often referred to as the ‘Diabetes Capital of the World’
Diabetes leading cause of death in Mumbai for 8 years
India accounts for 17% percent of the total number of diabetes patients in the world
India accounts for 17% percent of the total number of diabetes patients in the world
India is the world's
India is the world's
diabetic capital
diabetic capital
There are currently close to 80 million people with diabetes
There are currently close to 80 million people with diabetes
About 90 million Indians could have Diabetes by 2030
40% of diabetic adults are unaware of their condition.
Type 2 diabetes is increasing in India
24.82% of diabetics in India are undiagnosed.
24.82% of diabetics in India are undiagnosed.
25 million Indians are prediabetic.
India is often referred to as the ‘Diabetes Capital of the World’
Diabetes leading cause of death in Mumbai for 8 years
India accounts for 17% percent of the total number of diabetes patients in the world
diabetic capital
There are currently close to 80 million people with diabetes
About 90 million Indians could have Diabetes by 2030
40% of diabetic adults are unaware of their condition.
Type 2 diabetes is increasing in India
24.82% of diabetics in India are undiagnosed.
India is the world's
Millions in India are battling Type 2 diabetes, a chronic condition that, if unmanaged, can lead to serious health risks such as heart disease, nerve damage, and kidney failure. HbA1c, a key measure of long-term blood sugar control, plays a crucial role in monitoring the condition.
We wanted to design a solution that helps these individuals manage their health effortlessly, transforming the experience from stressful to seamless, something I’m passionate about solving.
Millions in India are battling Type 2 diabetes, a chronic condition that, if unmanaged, can lead to serious health risks such as heart disease, nerve damage, and kidney failure. HbA1c, a key measure of long-term blood sugar control, plays a crucial role in monitoring the condition.
We wanted to design a solution that helps these individuals manage their health effortlessly, transforming the experience from stressful to seamless, something I’m passionate about solving.
Problem?
Problem?
Type-2 diabetes is a growing health challenge in India, with over 10 crore people currently affected. Managing HbA1c levels is critical in controlling blood sugar and preventing complications.
However, many people struggle to manage their condition effectively. Our solution aims to introduce a comprehensive diabetes care program within the Bajaj Finserv Health platform, offering users a supportive and accessible way to track and improve their health.
Type-2 diabetes is a growing health challenge in India, with over 10 crore people currently affected. Managing HbA1c levels is critical in controlling blood sugar and preventing complications.
However, many people struggle to manage their condition effectively. Our solution aims to introduce a comprehensive diabetes care program within the Bajaj Finserv Health platform, offering users a supportive and accessible way to track and improve their health.
🎯
Area to focus
Area to focus
Empowering Users with Health Awareness
Empowering Users with Health Awareness
Empowering Users with Health Awareness
Effective Monitoring and Tracking
Effective Monitoring and Tracking
Effective Monitoring and Tracking
An easy-to-understand yet impactful product
An easy-to-understand yet impactful product
An easy-to-understand yet impactful product
Factors Triggering Type-2 Diabetes
Factors Triggering Type-2 Diabetes
It was extremely important for us to know about the factors which trigger the glucose levels in the body.
Typically these 5 factors have a major & direct impact on HbA1c levels
It was extremely important for us to know about the factors which trigger the glucose levels in the body.
Typically these 5 factors have a major & direct impact on HbA1c levels
Sleep Quality
Poor sleep can lead to glucose intolerance, so tracking sleep patterns and providing actionable insights.
😴
Diet Quality
Dietary intake directly influences blood glucose levels.
🍔
Physical Management
Exercise increases insulin sensitivity, making it easier to control blood glucose levels
💪🏻
Stress Management
Chronic stress triggers hormones that elevate blood glucose.
😫
Weight Management
Reducing body weight, even slightly, can significantly lower HbA1c levels and reduce health risks.
🏋🏻
Diet Quality
Dietary intake directly influences blood glucose levels.
🍔
Sleep Quality
Poor sleep can lead to glucose intolerance, so tracking sleep patterns and providing actionable insights.
😴
Weight Management
Reducing body weight, even slightly, can significantly lower HbA1c levels and reduce health risks.
🏋🏻
Diet Quality
Dietary intake directly influences blood glucose levels.
🍔
Physical Management
Exercise increases insulin sensitivity, making it easier to control blood glucose levels
💪🏻
Stress Management
Chronic stress triggers hormones that elevate blood glucose.
😫
Sleep Quality
Sleep Quality
Poor sleep can lead to glucose intolerance, so tracking sleep patterns and providing actionable insights.
Poor sleep can lead to glucose intolerance, so tracking sleep patterns and providing actionable insights.
😴
😴
Weight Management
Weight Management
Reducing body weight, even slightly, can significantly lower HbA1c levels and reduce health risks.
Reducing body weight, even slightly, can significantly lower HbA1c levels and reduce health risks.
🏋🏻
🏋🏻
Diet Quality
Diet Quality
Dietary intake directly influences blood glucose levels.
Dietary intake directly influences blood glucose levels.
🍔
🍔
Physical Management
Physical Management
Exercise increases insulin sensitivity, making it easier to control blood glucose levels
Exercise increases insulin sensitivity, making it easier to control blood glucose levels
💪🏻
💪🏻
Stress Management
Stress Management
Chronic stress triggers hormones that elevate blood glucose.
Chronic stress triggers hormones that elevate blood glucose.
😫
😫
Target Users
Target Users
Our Total Addressable Market (TAM) in India is over 10 crores, which includes individuals who struggle with Type-2 diabetes as well as our existing diabetes plan holders who use our platform to access healthcare providers and our services.
Our Total Addressable Market (TAM) in India is over 10 crores, which includes individuals who struggle with Type-2 diabetes as well as our existing diabetes plan holders who use our platform to access healthcare providers and our services.
3.2 crores
3.2 cr
2000
2000
6.9 crores
6.9 cr
2008
2008
6.2 crores
6.2 cr
2014
2014
7.7 crores
7.7 cr
2018
2018
10.1 crores
10.1 cr
2024
10 crore+ people
Struggle with type-2 diabetes
Identifying gaps in the market
I couldn’t help but wonder, why hasn’t anyone in the industry tackled this yet? So, I conducted a competitive benchmark to see what’s out there and whether any solutions truly address the real problems users face. Here’s what I found:
Calorie tracking and food logging with Indian food database
Lack of consistent, personalised insights specifically for diabetes; tends to focus on general health and weight loss
Limited educational resources specifically for diabetes awareness and prevention
AI-driven insights and personalised suggestions based on user data
Less integration with daily lifestyle factors like stress and sleep, which also impact blood sugar
Focuses on overall diabetes control rather than real-time HbA1c feedback.
AI-driven glucose monitoring with real-time insights and trend analysis.
Focus on diabetes reversal but lacks personalised plans.
Limited integration with wearables for continuous monitoring.
Gaps in these platforms
Lack of guided Approach
Lack of guided Approach
Lack of guided Approach
Limited
Personalisation
Limited
Personalisation
Limited
Personalisation
Educational and Preventative Support
Educational and Preventative Support
Educational and Preventative Support
Community & Engagement Features
Community & Engagement Features
Community & Engagement Features
Why diabetes isn’t just one problem
Managing diabetes isn’t just about numbers. We found 5 key frictions that made staying on track emotionally and behaviourally difficult for users. These insights shaped every design choice that followed.
Problem Area |
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What It Looks Like for Users |
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What this demands from the design |
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Data Confusion |
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"I see numbers, but I don’t know what they mean or what to do." |
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Simplified, contextual insights with humanised language. |
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|
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"Even when I try, I feel like I’m failing. It’s exhausting." |
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Empathy-led visualisation. Feedback without judgment. |
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|
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"I know my sugar spiked... now what?" |
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Smart nudges + micro-suggestions in the moment. |
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Feeling Alone |
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"I’m managing this completely on my own." |
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Ways to connect with doctor/community. |
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|
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"I forget to log or miss key data when life gets busy." |
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Auto-syncing, quick log options, and reminders. |
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The emotional reality of diabetes
A health issue like diabetes significantly impacts patients' emotional well-being, so understanding their patterns was crucial in designing an effective solution.
Discouraged by their setbacks
Hopeful and proud of progress
Learning curve
Gains confidence but also tired
Anxious, and overwhelmed
Diagnosis & Initial Shock
Early Adjustments & Education
Consistency & Self-Management
Setbacks & Reevaluation
Acceptance & Balance
Discouraged by their setbacks
Hopeful and proud of progress
Learning curve
Gains confidence but also tired
Anxious, and overwhelmed
Diagnosis & Initial Shock
Diagnosis & Initial Shock
Early Adjustments & Education
Early Adjustments & Education
Consistency & Self-Management
Consistency & Self-Management
Setbacks & Reevaluation
Setbacks & Reevaluation
Acceptance & Balance
Acceptance & Balance
Framing design priorities
I grouped the users key challenges into four main categories to simplify the process of addressing the specific issues they face.
Summary
🥦
Daily lifestyle integration
Enable users to incorporate manageable, daily lifestyle adjustments that positively impact blood glucose control.
🔬
Continuous monitoring & feedback
Provide real-time tracking and feedback on progress to motivate and support users in their health journey.
❤️🩹
Educational support & resource
Equip users with tools and knowledge to better manage diabetes and adopt lasting lifestyle changes.
🧁
Personalised HbA1C management
Develop an AI-powered platform with tailored insights to help users effectively manage and lower HbA1c levels.
Crafting tailored solutions
Based on the insights from the user research and my understanding of the approach, I outlined the features that I believed would serve as possible solutions, framing my solution around these three main goals:
Summarising all the user reasearch
I outlined key insights from my user research, including pain points, challenges, needs, and the tech proficiency of the average diabetic user, offering a clear focus for creating a user-centric solution.
User Goals
Improve diabetes management
Enable health insights
Change health outcomes
Change health outcomes
Challenges
Overwhelmed with HbA1c Levels
Unclear and complex insights about sugar levels
No personalised reminders
Lack of information about how to reduce sugar levels
Not enough time to follow all instructions
User Needs
Medicine Reminders
Guidance and emotional support
Real-time blood glucose monitor
Reliable management which feels easy to use
Mapping solutions to problems
Here’s how I planned to solve the most critical pain points—rooted in what users said, felt, and struggled with.
Problem Area |
|---|
What users said |
|---|
What I Intended to do |
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Data Confusion |
|---|
"I see numbers, but I don’t know what they mean or what to do." |
|---|
Humanise data using visual trends, contextual feedback, and plain language insights |
|---|
|
|---|
"Even when I try, I feel like I’m failing. It’s exhausting." |
|---|
Use encouragement markers and gentle progress nudges to ease the pressure |
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|
|---|
"I know my sugar spiked... now what?" |
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Introduce timely, actionable suggestions linked to behaviour goals |
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Feeling Alone |
|---|
"I’m managing this completely on my own." |
|---|
Enable syncs with coaches, and surface supportive community tools |
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|
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"I forget to log or miss key data when life gets busy." |
|---|
Build a low-effort logging flow with reminders and passive data syncs |
|---|
Crafting tailored solutions
Based on the insights from the user research and my understanding of the approach, I outlined the features that I believed would serve as possible solutions, framing my solution around these three main goals:
Ideating Focus Areas
🥦
Daily lifestyle integration
Enable users to incorporate manageable, daily lifestyle adjustments that positively impact blood glucose control.
🔬
Continuous monitoring & feedback
Provide real-time tracking and feedback on progress to motivate and support users in their health journey.
❤️🩹
Educational support & resource
Equip users with tools and knowledge to better manage diabetes and adopt lasting lifestyle changes.
🧁
Personalised HbA1C management
Develop an AI-powered platform with tailored insights to help users effectively manage and lower HbA1c levels.
Crafting tailored solutions
Based on the insights from the user research and my understanding of the approach, I outlined the features that I believed would serve as possible solutions, framing my solution around these three main goals:
Ideating Focus Areas
🥦
Daily lifestyle integration
Enable users to incorporate manageable, daily lifestyle adjustments that positively impact blood glucose control.
🔬
Continuous monitoring & feedback
Provide real-time tracking and feedback on progress to motivate and support users in their health journey.
❤️🩹
Educational support & resource
Equip users with tools and knowledge to better manage diabetes and adopt lasting lifestyle changes.
🧁
Personalised HbA1C management
Develop an AI-powered platform with tailored insights to help users effectively manage and lower HbA1c levels.
How users move through the product
From input to insight, the flow helps users understand their HbA1c, see what’s driving it, and take personalised daily actions to improve.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
What's driving your HbA1c?
Your HbA1c is influenced by daily behaviours. We broke it down into 5 factors so users know exactly where to focus.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
These drivers form the basis of your projected HbA1c. Understanding them helps turn numbers into action with the weightage of each driver varying based on the user’s unique health profile.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
How does the diabetes care model work?
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance
to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
User Input
Users essential data, such as health metrics & preferences are captured
Scientific & Mathematical Foundation
The collected data & metrics is then passed through scientific & complex mathematical models
Artificial Intelligence
AI analyses the data to provide real-time, personalised feedback throughout the journey.
User Output & Guidance
The AI-driven insights are presented in a clear, structured format to help users effectively manage their health.
User Input
Users essential data, such as health metrics & preferences are captured
Scientific & Mathematical Foundation
The collected data & metrics is then passed through scientific & complex mathematical models
Artificial Intelligence
AI analyses the data to provide real-time, personalised feedback throughout the journey.
User Output & Guidance
The AI-driven insights are presented in a clear, structured format to help users effectively manage their health.
Your personalised diabetes care
Your personalised diabetes care
experience
experience
experience
Onboarding and getting started
Onboarding and getting started
The app provides a seamless onboarding process, guiding users to set up their profiles by entering essential details like age, weight, diabetes type, and health goals. This ensures a personalised experience from the start, helping users stay motivated and informed.
The app provides a seamless onboarding process, guiding users to set up their profiles by entering essential details like age, weight, diabetes type, and health goals. This ensures a personalised experience from the start, helping users stay motivated and informed.
1/5
Understanding Key Factors Affecting Your HbA1c Levels
Understanding Key Factors Affecting Your HbA1c Levels
Our AI-driven analysis helps you identify how lifestyle factors like weight, diet, physical activity, and sleep influence your HbA1c levels, empowering you to take control of your health.
Our AI-driven analysis helps you identify how lifestyle factors like weight, diet, physical activity, and sleep influence your HbA1c levels, empowering you to take control of your health.
2/5
Customised plan options
Customised plan options
Based on previous onboarding and tracking insights, we offer a range of plans that align with a user's health journey. This fosters motivation by allowing users to set their pace and intensity, providing transparency with clear, achievable steps for each plan.
Based on previous onboarding and tracking insights, we offer a range of plans that align with a user's health journey. This fosters motivation by allowing users to set their pace and intensity, providing transparency with clear, achievable steps for each plan.
2.5/5
Personalised health journey
Personalised health journey
After selecting your plan, we provide a clear roadmap with weekly goals, personalized calorie burn estimates, daily activities, and a dietary blueprint to guide you through your fitness journey. Stay on track and reach your health goals with tailored support!
After selecting your plan, we provide a clear roadmap with weekly goals, personalized calorie burn estimates, daily activities, and a dietary blueprint to guide you through your fitness journey. Stay on track and reach your health goals with tailored support!
2.5/5
Tracking and monitoring
Tracking and monitoring
We offer real-time tracking of key metrics like blood sugar, activity, calorie intake, and medication adherence, with interactive dashboards and reminders to support diabetes management. This includes clear infographics to help users understand their data.
We offer real-time tracking of key metrics like blood sugar, activity, calorie intake, and medication adherence, with interactive dashboards and reminders to support diabetes management. This includes clear infographics to help users understand their data.
3/5
WEARABLE
WEARABLE
CGM Support
CGM Support
The program also allows your to record Real-time glucose monitoring, Get personalised and actionable nudges that help you make better health choices throughout the day.
The program also allows your to record Real-time glucose monitoring, Get personalised and actionable nudges that help you make better health choices throughout the day.
I experienced CGM for 15 days to step into the user's shoes and gain firsthand insights
I experienced CGM for 15 days to step into the user's shoes and gain firsthand insights
Start Scanning
Let’s Scan
Please place the phone near the sensor as shown above
9:41
Scan your CGM device
Let’s Scan
Let’s Scan
Let’s Scan
Please place the phone near the sensor as shown above
Please place the phone near the sensor as shown above
Please place the phone near the sensor as shown above
9:41
9:41
9:41
Scan your CGM device
Scan your CGM device
Scan your CGM device
Logging and tracking
Quick access to track specific metrics such as blood glucose, weight, and steps. Designed a single-screen summary of all critical factors to reduce navigation time. Introduced toggles and buttons for seamless data entry, improving usability and engagement.
3.5/5
Logging and tracking
Logging and tracking
Quick access to track specific metrics such as blood glucose, weight, and steps. Designed a single-screen summary of all critical factors to reduce navigation time. Introduced toggles and buttons for seamless data entry, improving usability and engagement.
Quick access to track specific metrics such as blood glucose, weight, and steps. Designed a single-screen summary of all critical factors to reduce navigation time. Introduced toggles and buttons for seamless data entry, improving usability and engagement.
3.5/5
Blood sugar level insights and details
Blood sugar level insights and details
Provides users with a clear view of their journey, promoting accountability and engagement. Easy access to historical records and the ability to add new results improve usability. Simplified data visualization through dynamic charts reduces cognitive load.
Provides users with a clear view of their journey, promoting accountability and engagement. Easy access to historical records and the ability to add new results improve usability. Simplified data visualization through dynamic charts reduces cognitive load.
4/5
Factors insights and details
Factors insights and details
Provides deep insights into blood sugar factors, enabling users to identify and address causes. Dynamic charts simplify data visualisation, reducing cognitive load. Progress tracking and time-to-goal enhance motivation.
Provides deep insights into blood sugar factors, enabling users to identify and address causes. Dynamic charts simplify data visualisation, reducing cognitive load. Progress tracking and time-to-goal enhance motivation.
5/5
Design Constraints & Trade-offs
Balancing ideal user experiences with practical limitations meant making a few tough but thoughtful decisions.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Constraint / Limitation |
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What we ensured |
|---|
Limited backend flexibility |
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Designed front-end heavy features that worked with existing APIs. |
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Built community support and educational layers to still offer guidance. |
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Focused on visual cues, icon-based guidance, and minimum text dependency. |
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Sensitive health data |
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Minimised personal data collection and showed transparency in what’s used. |
|---|
Every design choice reflected a careful balance, between impact, feasibility, and user trust.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Accessibility and edge cases
From input to insight, the flow helps users understand their HbA1c, see what’s driving it, and take personalised daily actions to improve.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Accessibility support
Design Area |
|---|
What we ensured |
|---|
Text & contrast |
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Followed WCAG-compliant contrast and font sizes |
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Tap zones ≥ 44px for easy mobile use |
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Labels and actions supported via screen reader specs |
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Manual input fallback |
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Users could type values if trackers weren’t synced |
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Interface was tested for multilingual localisation needs |
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Handling edge cases
Edge cases |
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How it was handled |
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User skips uploading report |
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System asks later via soft nudge and offers manual input |
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User gets default light plan and can change later |
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System stores data locally and retries in background |
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Low digital literacy |
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Used guided UI with fewer choices, no jargon |
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We consciously designed for the unpredictability of real life, unstable internet, low-end devices, or people who just aren’t tech-savvy. Every flow was built to reduce friction, prevent drop-offs, and support confidence.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Our approach simplifies user challenges into four key areas, integrating data-driven insights, AI, and structured guidance to optimise health management.
Let's look at the
impact
impact
impact
Early Adoption & Initial Momentum
Early Adoption & Initial Momentum
While this model was only launched in January 2025, and is yet to complete a full 6-month cycle to measure impact on HbA1c reduction, early indicators are promising. Adoption is growing, network partnerships are expanding, and users are actively engaging with the programme. We’re seeing positive behavioural shifts, but it’s too early to project long-term clinical outcomes.
Active users
12.4k+
Active Rate
12.4K+ users actively managing diabetes with our AI-driven care program
Expanding Network
30+ partners
Growing Network Partner
30+ diabetes specialists chains onboarded, integrating AI-driven care into patient treatment.
Adoption rate within a month
15K +
Users Onboarded
15K+ users enrolled, embracing AI-powered personalised diabetes management.
What's next for us?
What's next for us?
We aim to enhance this model by adding new features to improve the user experience. Additionally, we will closely monitor current user interactions to gain valuable insights.
We aim to enhance this model by adding new features to improve the user experience. Additionally, we will closely monitor current user interactions to gain valuable insights.
We are expanding our Diabetes AI Model platform to develop other essential health models, including the Liver Care Model, Kidney Care Model, and Weight Management Model. This platform serves as the foundation for these future advancements, enabling a comprehensive approach to personalised healthcare.
We are expanding our Diabetes AI Model platform to develop other essential health models, including the Liver Care Model, Kidney Care Model, and Weight Management Model. This platform serves as the foundation for these future advancements, enabling a comprehensive approach to personalised healthcare.
In the future, we aim to integrate a wider range of wearable devices beyond CGMs and Glucometers, enabling more holistic and real-time health monitoring.
In the future, we aim to integrate a wider range of wearable devices beyond CGMs and Glucometers, enabling more holistic and real-time health monitoring.
We plan to integrate home screen widgets for quick access to real-time health insights, making tracking and monitoring more seamless and convenient.
We plan to integrate home screen widgets for quick access to real-time health insights, making tracking and monitoring more seamless and convenient.